The ad tech case followed the same script, just more recently. Judge Leonie Brinkema of the Eastern District of Virginia had already found in April 2025 that Google illegally tied its publisher ad server (DoubleClick for Publishers) to its AdX exchange. On September 2, 2026 — just days before this article was written — she issued her remedies order, and it was unambiguous on the core question: the divestiture of AdX, the open-sourcing of DFP's final auction logic, and the contingent divestiture of what's called "DFP Remainder" were all "REJECTED," in the court's own capitalization, according to the order reviewed by PPC Land and Concurrences. Brinkema accepted most of the parties' proposed behavioral remedies instead, though the specifics remain sealed while the parties negotiate redactions; a jointly proposed final judgment is due by October 2, 2026. Google, unsurprisingly, called it a win. Its VP of regulatory affairs, Lee-Anne Mulholland, told TechCrunch the company was "very pleased the Court rejected the DOJ's proposal to break apart tools that help small businesses reach new customers and grow."
Google now has two liability findings against it and zero structural remedies imposed. Both remedy decisions are wrapped in ongoing or expected appeals.