List price is the price a vendor advertises before any negotiated discount or special arrangement. For software, it may be quoted per user per month, but the billing cycle and minimum number of seats determine what a buyer actually pays.
A vendor might advertise a monthly-equivalent rate that requires annual payment. Implementation, migration, premium support, data storage, usage overages and optional AI features can increase the first-year bill beyond the list price.
The list price also need not equal a typical transaction price. Enterprise contracts often involve tiered discounts and negotiated terms, while currencies, taxes and regional offers differ. Screenshots or old pricing articles can become outdated quickly.
When comparing products, record the pricing page and date, specify the required features and seat count, and ask for a written total-cost quote that includes renewal terms. Distinguish public list prices from private negotiated offers.