Affiliate link — Glossary

The longer version

An affiliate link contains an identifier that helps a seller or affiliate network attribute a visitor or qualifying purchase to a publisher. When the attribution rules are met, the publisher may earn a commission without charging the reader directly.

For example, a software comparison might link to a vendor's signup page using a tracked URL. The publisher could receive payment when a reader subscribes, completes a trial or makes a purchase, depending on the program's agreement.

An affiliate relationship creates a financial incentive that can affect which products are recommended or how they are described. Attribution windows, refunds, ad blockers and program terms also mean that clicking a link does not always result in a commission.

Disclose the financial relationship clearly and close to the recommendation; in US advertising guidance, simply labeling a link 'affiliate link' may not adequately explain the connection. Keep assessments independent and review claims against current product information.

Where we use “Affiliate link”

Tech BusinessBest Business Growth Tools 2026: Start With the Right CRM
One CRM is the first growth tool most small and mid-sized teams should buy. Here is what it really costs in year one, and how to decide what comes next.
Aug 30, 2026Key term
Tech BusinessAlphabet's Sell-Off: Cash Burn More Than Search
Alphabet's filings show Search slowed but kept growing, while free cash flow turned negative and buybacks stopped. Here is what each source can and cannot show about the 13% drop.
Oct 31, 2026
Tech BusinessAmazon's Stock Drop: The Cash Cost of Growth
Operating income rose 61% and AWS grew 39%, yet trailing free cash flow fell to negative $42.4 billion and the shares dropped after hours. Here is what Amazon's figures can and cannot explain.
Oct 31, 2026

The longer version

Where we use “Affiliate link”

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