It is calculated by dividing operating income by revenue. If a company earns 100 million dollars in revenue and 25 million in operating income, its operating margin is 25 percent. The figure shows how much profit the company keeps from each dollar of sales after paying the normal costs of running the business.

A higher margin usually means pricing power or efficient operations. A falling margin can mean costs are rising faster than sales, prices are under pressure or the company is investing heavily. Software firms often have higher margins than hardware or retail businesses, so it is most useful when compared with similar companies.

A single quarter can mislead. Seasonal costs, one-time charges and big investments in new products can move the number without changing the long-term picture.

Compare margin across several years and against direct competitors, and read management's explanation when it changes by a noticeable amount.